A trademark is your business’ identifier, it protects ownership of your name, logo, tagline, or whatever mark you may use to identify to the consuming public your business’ product or service. Here’re just a few logical reasons why you need to protect your brand:
Trademark registration of one’s mark gives everyone constructive notice of the ownership. In my view, this is one of, if not the most compelling reason for registering your mark. With notice, a 3rd party doing a explore an identical or similar mark as yours will observed that you already own the mark, is therefore put on notice that its use of an identical or similar mark to yours may result in trademark infringement. Method to party is positioned notice to locate a new and different mark. With such notice, registering your mark prevents any conflict in foreseeable future.
Social media is a fabulous resource for many people businesses. Customers search for brand names on the many social media sites including Facebook, Twitter, and Pinterest. Each web 2 venue has policies into position to stop improper activities including improper marketing. Unfortunately, the practice of a person(s) or entity improperly using another company’s name or brand on social media optimisation for financial gain, for example, isn’t uncommon. Such improper practices can result in the venue suspending the wrongdoer’s social sites account. Have a look at venue’s policies for more. However, I located that a person complain to social media site of this wrongdoing and claim that another is using your brand without permission, the social administrator responds with a request of proof of ownership of the subject brand. A trademark registration gives compelling evidence brand usage.
Registering your mark shows a commitment to your logo and shows consumers that pledge. The goodwill that can be developed through such commitment is invaluable to an Online trademark renewal process in India-business.
Cybersquatters register domain names that are the same or in order to other parties’ trademarks or known brands with the sole purpose of promoting them (to the rightful owner) a high level. The Anti-Cybersquatting Consumer Protection Act allows a trademark owner court action and collect damages from individuals who register a domain name that is identical or similar for your own trademark.
Trademark registration can continue for as long as you continue while using mark in commerce. There are some companies that have registered trademarks which are over hundred years old.
Trademark registration may not be for all businesses. However, there are many compelling reasons for protecting your brand as you protect any other business good point. A trademark is your business’ brand, its identifier. Protect it with trademark registration.